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For decades, the world’s top hospitality brands made their name by nailing the short-term experience—the perfect hotel stay, a memorable dining experience, an exclusive club membership. Now, these brands are stepping into Miami’s housing market, using their strengths of great service and recognizable names, to transform one-time visitors into full-time residents. It’s a smart business move that opens up new income sources while putting their hospitality skills to work in people’s homes.
These hospitality brands are changing what luxury living means today by bringing in developments from private clubs with residences to luxury condos with restaurant service and wellness programs. That’s because today’s affluent buyers are no longer content with simply nice residential amenities but instead are searching for a complete lifestyle package with personalized service and community. Hospitality brands excel at this kind of service in a way that traditional developers can’t match.
When hotel groups and restaurant brands step into housing development, they’re doing much more than slapping their logo on a building. They’re bringing years of service expertise that regular developers don’t have.
Think about it: Hotels have already mastered the art of making guests feel special thanks to staff training programs and sophisticated systems for handling everything from room service to spa bookings to perfecting the details of daily operations—from housekeeping standards to concierge knowledge—that make living spaces feel truly luxurious.
Restaurant groups bring their special flavor to residential projects as well because they know how to create memorable dining experiences, have relationships with the best suppliers, and understand how to program spaces for everything from intimate dinners to cooking classes.
The work-from-home revolution has also prompted hospitality companies to apply their understanding of productive environments—gained through years of managing business centers and conferences—to create workspace amenities that surpass typical shared office setups.
Perhaps most significantly, these brands are applying their expertise in community programming to foster connection among residents through thoughtfully curated events and activities.
“The real innovation isn’t in the buildings and spaces but in the services, programming, and human touchpoints that hospitality companies have spent decades perfecting,” explains Michael D’Antonio, founder of the experiential marketing agency Babe Paisley.
What makes these hospitality-driven homes stand out is how completely they’re infused with each brand’s distinct personality and approach to service.
“What we’re seeing is hospitality brands applying their understanding of how people want to feel—not just what amenities they want to have—to residential development,” says D’Antonio. “That emotional intelligence about consumer desires is something traditional developers often lack.”
Take a look at how some of Miami’s top hospitality brands are redefining the luxury living experience:
Once completed, this project will bring the brand’s signature blend of French sophistication and hospitality to a 75-story glass tower along the Miami River. Designed for total lifestyle immersion, the building emphasizes wellness with purified air and water systems, restorative lighting, and spa-style bathrooms. Social connection is built into everyday life with gathering spaces like the Grand Salon, wine cellar, and screening room, while a fully equipped business center supports work-from-home ease. Residents can dine at the future 10,000-square-foot riverfront restaurant, or hop on a water taxi to explore the city. Plus, residents can enjoy exclusive access to the Beach Club at 1 Hotel South Beach.
Rising in a prime Brickell location, Cipriani Residences Miami brings the brand’s signature Italian elegance to everyday living. Residents can enjoy 24/7 in-home dining from Cipriani’s legendary kitchen or host private gatherings in the exclusive dining rooms and resident-only lounge. Wellness is thoughtfully integrated through a holistic spa with a sauna, ice plunge, and treatment rooms, along with a private salon for personalized beauty services. From poolside Bellinis to bespoke concierge service, the experience channels Cipriani’s world-renowned hospitality—refined, indulgent, and effortlessly curated.
This property offers a serene escape set on 800 feet of bayfront in Miami’s Edgewater. Residents can enjoy dedicated food and beverage service on the pool deck, plus a variety of thoughtfully curated spaces—from the Social and Library Lounges to private dining and entertainment rooms on the eighth floor. A full-floor Wellness Center on the ninth level includes a spa, steam room, sauna, and fitness studio, along with men’s and women’s lounges and personal training areas—all designed to support both rejuvenation and everyday luxury.
Located along the Miami River, Faena Residences Miami offers a blend of urban sophistication and waterfront tranquility. The development features the Sky Bridge—a private social hub suspended 700 feet in the air with a rooftop infinity pool, fine dining, piano bar, and game room. Residents also enjoy access to the Tierra Santa Spa, where ancient rituals meet modern wellness with infrared saunas, cold immersion therapy, and botanical steam rooms. A state-of-the-art fitness center, outdoor tennis lounge, pickleball court, and immersive arts studio round out the lifestyle amenities just moments from Brickell City Centre.
Aman Miami Beach marks the brand’s next evolution in urban serenity. Known for ultra-luxury resorts like Amanyara in Turks & Caicos, Aman will bring its signature blend of minimalist design, privacy, and world-class service to just 22 exclusive residences on a prime oceanfront stretch of Collins Avenue. Alongside the hotel, homeowners will enjoy direct beach access, a comprehensive Aman Spa, refined dining and entertainment venues, and entry to the invitation-only Aman Club—delivering the brand’s iconic tranquility in the heart of Miami Beach.
Located in Edgewater with sweeping views of Biscayne Bay, this property redefines waterfront living through the lens of world-class hospitality. Developed by Major Food Group—known for culinary landmarks like Carbone and ZZ’s Club—the tower places dining at the heart of the residential experience, with a private MFG restaurant, market, wine bar, and in-residence dining all designed to foster community. Wellness is equally prioritized with a state-of-the-art fitness center, hammam, juice bar, and outdoor lounges, creating a lifestyle that’s as nourishing as it is luxurious.
This property brings Casa Tua’s signature Italian elegance and soulful hospitality to the heart of Brickell with a first-of-its-kind residential concept designed for creators, founders, and modern city dwellers. Offering both short- and long-term ownership, the development blends refined living with community energy—think vibrant restaurants, a coworking lounge, social spaces, and a rooftop pool. Surrounded by nature and infused with Casa Tua’s cultural touchpoints, ORA is a 24/7 lifestyle built for connection, wellness, and inspired urban living.
The cool factor of The Standard hotels has found a home in Midtown Miami, where the brand has created flexible living spaces that match its laid-back but stylish vibe. If you hate being tied down, you’ll love their approach—fully furnished places you can rent for as little as a month at a time. The amenities span five levels and include a rooftop sunset pool and restaurant, an indoor pickleball court, a coworking floor with Zoom rooms, a karaoke bar, and even a pet spa. Positioned steps from Wynwood and the Design District, this property blends play, work, and wellness into one effortless lifestyle.
Set to become Miami’s tallest tower, this residence brings the legendary hotel brand’s heritage to new heights—both literally and figuratively. The building features floor-to-ceiling views of the Atlantic Ocean and downtown skyline, while incorporating signature Waldorf elements like Peacock Alley and their iconic Pendulum Clock. Residents enjoy exclusive access to a state-of-the-art spa, personalized wellness programs, and special hotel privileges. These include priority dining reservations, spa treatments, and in-residence services—all delivering the perfect blend of grandeur and five-star living that Waldorf Astoria is known for.
As hospitality brands continue reshaping Miami’s residential landscape, they’re creating entirely new ways of living that blend service, community, and luxury. At Babe Paisley, we help hospitality brands translate their distinct stories into residential experiences that connect with today’s buyers.
Whether you’re a hotel, restaurant group, or developer, our experiential marketing team knows how to showcase what makes your brand special in this market. Ready to make your mark on Miami’s residential scene? Contact Babe Paisley today to bring your hospitality vision to life.